GroupM issues Category-Specific Brand Safety Guidance for Marketers
New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...
I don’t think that clients will entirely go to digital because ultimately brands will need a holistic communication: Haresh Nayak, Posterscope DAN
We are all aware about the impact of Covid-19 on the M&E industry, but now is the time to see ...
WPP named world’s most effective communications company for the ninth year in a row
New York & London: (BUSINESS WIRE)--WPP (NYSE: WPP) has been ranked as the most effective marketing communications company in the ...
A spurt in buying Swadeshi, the new normal?
In his last address to the nation, PM Narendra Modi had made a clarion call to support local brands. "During ...
L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions
Mumbai: L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as ...
OTT, Gaming, E-sports to have a positive impact in India due to COVID-19: EY Report
Mumbai: The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. Rapid changes in consumer behavior ...
Team Pumpkin bags 12 new mandates from across the world amidst COVID-19 lockdown
Mumbai: Integrated Marketing & PR agency, Team Pumpkin, has been awarded the Digital mandates for 12 brands across the globe. ...
Zirca Digital Solutions launches “Request for Brief” Initiative
Mumbai: The ongoing global pandemic continues to bring the best-laid business plans to a halt. While it’s natural for brands ...
Radio City claims leadership in Mumbai, Delhi and Bengaluru as per the RAM Ratings
Mumbai: Radio City, India’s leading radio network, has claimed No. 1 position in Mumbai, Delhi, and Bengaluru as per the ...
Ariel’s latest Video Shows how Families are Multiplying Love When they #Sharetheload at Home
Mumbai: Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within ...
