Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip ...

Mumbai: Accor, a world-leading hospitality group, has announced the appointment of Amitabh Rai as Chief Operating Officer – Luxury, Accor ...

Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious ...

Mumbai: Hashtag Orange has appointed Jayesh Punjabi as Technology Head, further strengthening its focus on leveraging AI, MarTech, and automation ...

Mumbai: The Game Developer Association of India (GDAI), the apex industry body for game development, has welcomed the Union Budget ...

Mumbai: The Union Budget 2026–27 signals a decisive transition in India’s economic strategy—from short-term stimulus to long-horizon structural strengthening. Across ...

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its core leadership team with the appointment of Sandeep Mehrotra as ...

Mumbai: Union Budget 2026–27 marks a structural shift in how India views creativity—not as an ancillary cultural pursuit, but as ...

The Union Budget 2026–27 marks a decisive inflection point for India’s AdTech and Connected TV (CTV) ecosystem, shifting the policy ...

For years, organisations believed they could manage perception and experience separately. Marketing focused outward, on reputation, visibility, and differentiation, while ...