Perfume for Men: Celebrity Endorsements VS. Influencer Marketing – What’s Working for Indian Brands
The Indian perfume for men market is experiencing a seismic shift in marketing strategy as brands navigate between traditional celebrity ...
Avyan Global names Cynthia Dayco as CEO – Philippine office
Manila: Avyan Global, a digital-first agency and partner of DEPT®, has announced the appointment of Cynthia Dayco as Chief Executive ...
Parle-G’s Chhath Puja film wins hearts with a moving message on empathy and togetherness
Mumbai: Parle-G’s latest digital film celebrating Chhath Puja has struck a deep emotional chord with audiences across Bihar, Jharkhand, and ...
Digital will continue to be our primary driver, given India’s young and tech-savvy population: Dandelyn Koh, VT Markets
Earlier this year VT Markets, a multi-asset broker, celebrated its ongoing partnership with Newcastle United, and marking the start of ...
Entourage Films showcases Hero Vida Evooter in festive campaign with Ranbir & Anil Kapoor
Mumbai: This Diwali lit up even brighter with the release of a vibrant and heartwarming commercial that beautifully blends innovation, ...
Housing.com unveils ‘Har House ke liye Housing’ campaign to celebrate homeownership dreams
New Delhi: Housing.com, a real estate technology platform, has unveiled its latest brand campaign — ‘Har House ke liye Housing’ ...
Joy Personal Care launches refreshing new TVC for its iconic skin fruits moisturising cream featuring Sanya Malhotra
Mumbai: Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, has unveiled a refreshing ...
CNN-News18 Indian of the Year Returns to Honour India’s Invincible Icons
New Delhi: CNN-News18 is back with the 15th edition of its highly anticipated flagship awards, Indian of the Year (IOTY). ...
Amit Pant joins Kaivalya Communication as Senior Account Director
Mumbai: Kaivalya Communication, an integrated public relations agency, has announced the appointment of Amit Pant as Senior Account Director. Amit ...
COMvergence redefines its identity ahead of 10th anniversary milestone
Paris: COMvergence, a global independent research firm specializing in providing in-depth insights into the media and advertising landscape, has unveiled ...
