Why content marketing and trusted environments are essential when communicating in a time of crisis
So, we all know we’re facing a (very) hard time that affects not only our personal lives but also businesses ...
Former VP OMD, Amit Lall, now to steer partnerships at DigitalKites as Sr. Vice President
Hyderabad: DigitalKites, an open and collaborative digital advertising ecosystem with products AudiencePlay and AudiencePrime, has roped in Amit Lall as ...
ALTBalaji requests India to stay safe, #StayALT
Mumbai: Keeping in mind the current situation and the ever-rising popularity for original content along with the viewers’ preference for convenient ...
Tata Sky offers emergency credit facility and free access to its interactive services
Mumbai: With an objective to ensure that all subscribers have access to uninterrupted entertainment round the clock while staying at ...
WPP global on cost reduction mode: Cuts pay, Freezes hiring & Salary hike, Suspends Share Buyback and Dividends
Following the withdrawal of guidance for 2020 due to significant uncertainty over immediate outlook, WPP is mopping up billions in ...
I practice two words, ‘Ownership & Accountability’: Shefali Khanna, Partner Digital Marketing and Business Growth, Astrum
Shefali Khanna is the Partner Digital Marketing and Business Growth of Astrum, India’s first specialist reputation management advisory that uses ...
Expanding India Reach: Eros Now Available with Prepaid Recharge Packs Offered by BSNL
Mumbai: Eros Now, the cutting-edge digital over-the-top (“OTT”) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a ...
ASCI pulls-up brands for misleading advertising in Dec 2019
In December 2019, ASCI investigated complaints against 408 advertisements, of which 137 advertisements were promptly withdrawn by the advertisers on ...
Taboola Announces Collaboration with Oracle to Offer Guaranteed Viewability or Completion for Video Advertisers
New Delhi: Taboola, the world’s leading discovery platform, today announced a collaboration with Moat by Oracle Data Cloud, a leader in ...
Star India announces the launch of Disney+ Hotstar on 3rd April
Mumbai: Star India, the nation’s foremost media company, has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April ...
