Focus on data, content creation and programmatic media planning and buying is the path outlined by Sir Martin Sorrell: Poran Malani
Poran Malani, Country Head, S4 Capital India shares his main Focus points for 2020. Our primary Focus for 2020 is ...
BARC WK 1: Star Plus leads the Hindi GEC (Urban+Rural); Dangal leads Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 1 and we see no change as usual, ...
We are in the business of storytelling and for us our mission is to connect every audience to each story and every story to its audience: Sudhanshu Vats at MTV Nishedh
One of the biggest challenges in today’s time is that no one is really ready to talk about issues such ...
Viacom18 and the MTV Staying Alive Foundation collaborate with partners to roll out behaviour change campaign – MTV Nishedh
Mumbai: In a distinct and ambitious drive to inform and educate around healthier social norms, break societal stigmas and give ...
Wunderman Thompson South Asia wins the creative mandate for Sugarlite
Mumbai: Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will ...
Star Jalsha launches Super Singer – A Mega Musical Platform for the Youth of Bengal
Mumbai: Music connects across cultures, regions and age groups and is the most powerful medium to touch the heartstrings of ...
ALTBalaji’s Gandii Baat attracted 22% views from global audiences
Mumbai: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some ...
Anker Innovations ropes in Saina Nehwal as brand ambassador
Hyderabad: Anker Innovations, a global leader in technology, on Tuesday announced Olympic medallist and former World No.1 ace shuttler Saina ...
IAA partners Deshdoot in Civic Sense Short Film Contest
The India Chapter of the International Advertising Association (IAA) will support Deshdoot the leading Marathi dailies in North Maharashtra with ...
BBC Studios’ Stupid Man Smartphone-Singapore bags Best Influencer Content Series at 24th Asian TV Awards
Mumbai: Kalel Productions’ BBC Three factual entertainment presentation ‘Stupid Man, Smartphone’ Singapore has been awarded as the Best Influencer Content Series ...
