Despite immense opportunities in social, not enough brands are playing to its strengths: WARC
WARC has released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of ...
Social Beat Strengthens its Leadership Team with 3 new Executive Vice Presidents
Mumbai: Social Beat strengthens its leadership team by bring on board Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli as Executive ...
BBC Studios and Hotstar Specials join hands to remake Doctor Foster in India
Mumbai: The BBC Studios drama Doctor Foster is set to be remade in India, following the sale of the scripted format. Hotstar ...
Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19
Mumbai: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage ...
HistoryTV18 presents brand new five-part series ‘India: Marvels & Mysteries’ starting from 17th October
Mumbai: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take ...
Unique case of Television driving e-Commerce sales: Zee TV and Flipkart join hands for Big Billion Days
Mumbai: In a first of its kind Unique case of innovative marriage between TV Broadcaster and e-Commerce platforms, Zee TV collaborated ...
DAN India names Asha Suvarna as its new CFO
Mumbai: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as Chief Financial ...
The LG-Whirlpool stock-shot fiasco: An all-new low in lazy advertising, or a freak coincidence that doesn’t matter much?
The pipeline of communications has shifted from the towncriers on bullock carts to, among digital and other mediums including massive ...
Flipkart Video Originals to focus on fiction and short stories categories; ropes in class creators and curators
Bangalore: Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced ...
Last year Australian Open grew from 29% to 41% in terms of reach: Neville Bastawalla, SPNI
Extending their relationship for three years, Tennis Australia and Sony Pictures Networks India announced that viewers would continue to enjoy ...
