From Cinema to Digital; 50 years Branding Journey of Medimix: KHS Manian, AVA Cholayil
B Swaminathan It is a hard to believe truth that once buying a Medimix soap from a shop was a ...
Mumbai Indians is the most searched while KKR and CSK are the most loved IPL teams on social media: a study by SEMrush
New Delhi: Indian skipper and Royal Challengers Bangalore Captain Virat Kohli has emerged as the most searched Indian player followed by ...
Medlife launches new TVC highlighting its standing as a holistic healthcare provider
Bangalore: Conceptualized by Lowe Lintas, Medlife’s new campaign unveils its tagline “Health comes Home” and showcases the brand’s various offerings ...
With an awareness campaign, Zomato draws the importance of voting through food choices
Zomato, the de-facto platform for users across 200+ cities in India to make informed food choices, recently launched an awareness ...
ANN’s ABP Ganga now on a strong No. 2 Position in first week of its launch
New Delhi: Launched in April 2019, ABP News Network’s youngest and fastest growing Hindi regional channel – ABP Ganga, has made ...
Gillette’s #BarbershopGirls campaign shaves stereotypes and grooms the next generation of men
Mumbai: Gillette, the country’s leading grooming brand has launched its latest brand campaign –#ShavingStereotypes featuring the Barbershop Girls of India. In an ...
Innovation in media strategies, Instantly recognisable Brands, Blending Brand and Performance marketing are the main themes of Lessons from WARC Effective 100 Rankings
The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending ...
Spykar launch #BeExtraa campaign TVC to introduce GYMJNS jeans targeting the millennial audience
Mumbai: India’s leading denim brand for the youth- Spykar, launched a unique TVC, to introduce India to a new range ...
Usha International Trade Partners meet ‘Mumbai Indians’ Players
Mumbai: USHA International Ltd, one of India’s leading consumer durables companies and an ‘Official Partner’ of Mumbai Indians for the sixth ...
Chhatrapati Shivaji Maharaj International Airport collaborates with SPN Cluster channels and Smaaash to celebrates its 13th Passengers Day
Mumbai: Chhatrapati Shivaji Maharaj International Airport (CSMIA) is celebrating its 13th annual passengers day that is dedicated to all its million passengers ...
