MIB directs BARC to include Connected TV viewership in audience metrics
Mumbai: The Ministry of Information & Broadcasting (MIB) has instructed the Broadcast Audience Research Council (BARC) to integrate Connected TV ...
Mumbai: The Ministry of Information & Broadcasting (MIB) has instructed the Broadcast Audience Research Council (BARC) to integrate Connected TV ...
Mumbai: The Ministry of Information and Broadcasting (MIB) has released draft guidelines aimed at making over-the-top (OTT) content more accessible ...
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint: ...
Mumbai: WPP Media has bagged the integrated media mandate for five strategic brands under Leeford Healthcare Limited’s consumer portfolio. The ...
Mumbai: Bright Brain, a digital marketing agency recognized for its performance-driven and outcome-first approach, has been awarded the digital marketing ...
India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra ...
Mumbai: Channel Factory, the global contextual advertising company powering performance across walled gardens, has announced the launch of its Mental ...
Mumbai: Bigg Boss Tamil Season 9 opened to record-breaking viewership on JioHotstar, reaffirming its position as one of Tamil Nadu’s ...
Gurugram: Hyundai Motor India Limited (HMIL) today announced the launch of its festive customer outreach initiative — the ‘Hyundai Always ...
Mumbai: As the festival of lights heralds the beginning of Samvat 2082, NDTV Profit will bring the Diwali Edition of ...

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