CloudTV and Prasar Bharati’s WAVES OTT join forces to bring Indian Heritage to Smart TVs
Mumbai: In a landmark collaboration that bridges India’s broadcasting legacy with the future of digital entertainment, CloudTV, India’s first homegrown ...
Dentsu Sports & Entertainment makes India debut, appoints Yosuke Murai as Head
Mumbai: Following the global rollout of dentsu Sports & Entertainment at Cannes in June 2025, dentsu has officially launched its ...
Adgcraft bags PR Mandate for Edgistify
New Delhi: Adgcraft, one of India’s most trusted PR agencies, has secured the PR mandate for Edgistify, the country’s leading ...
NICMAR onboards Tonic Worldwide as its Integrated Digital Marketing Partner
Mumbai: NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner, ...
Papa Johns ad film to promote launch in Bengaluru features Danish Sait
MUMBAI: The movement that began with Danish Sait’s call to “boycott mediocre pizza” has a conclusion. Papa Johns has officially ...
Ormax Consultants revamps Ormax Cognito to power the next era of brand naming
Mumbai: As India steps into a decade defined by brand-led growth, Ormax Consultants has announced the refresh of its specialist ...
Saatchi & Saatchi India’s festive campaign looks to position the Audi not just as a car, but as a companion that elevates every drive
MUMBAI: Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that celebrates people’s journey, while positioning Audi ...
Attention is Emerging as the Core Metric for OOH Impact: Mangesh Shinde, OSMO
In a medium long dominated by impressions and reach, Out-of-Home (OOH) advertising is undergoing a paradigm shift. OSMO, one of ...
The ROI of PR: Beyond Vanity Metrics to Business Impact
Public Relations has long been recognized as a critical driver of reputation and influence, yet its value has often been ...
Gen Alpha Is Coming! The First Truly AI-Native Generation That Can Rewrite Consumer Behaviour, Work, and Culture
The next decade belongs to a generation that most businesses are not even preparing for. Gen Alpha. Born between 2010 ...
