Brands don’t just want campaigns, they want cultural relevance tied to measurable ROI: Kajol Bheda, Scribbld
Kajol Bheda is the Mumbai-born entrepreneur behind Scribbld, an independent marketing agency with offices in India and the UAE. She ...
Festive E-commerce Boom: ₹1.2 Lakh Crore Sales Expected as India’s Heartland Fuels the Surge
With a 27% increase compared to 2024, the Indian e-commerce industry is expected to reach sales of approximately 1.2 lakh ...
Festive Marketing 2025: How Brands Are Blending Mobile, CTV, and DOOH for Maximum Impact
As brands prepare for India's festive season in 2025, the media landscape is no longer about selecting mobile , CTV ...
Hocco, Haldiram’s partner for a new product blending mithai and ice cream to celebrate the festive season
MUMBAI: Two names in India’s food landscape, Hocco Ice Cream and Haldiram’s, have teamed up with Collective Creative Labs (CCL) ...
Bata launches ‘The Brighter Moments’ collection featuring Kusha Kapila and Niharika NM
MUMBAI: This festive season, Bata India steps into a new chapter with The Brighter Moments collection and campaign. The collection ...
Equitas Small Finance Bank launches moving film to promote accessible cancer care
Mumbai: Equitas Small Finance Bank has unveiled a poignant new film, “Making Cancer Care Accessible”, in association with Sringeri Sharada ...
Pigeon Appliances launches festive campaign ‘Tyohar Mera Style’ focused on digital storytelling
Mumbai: Xebec Communications has unveiled a new festive campaign for Pigeon Appliances titled “Tyohar Mera Style.” The digital-first campaign embraces ...
Cornerstone Meraki Endeavour set to transform athlete representation beyond cricket in India
Mumbai: Cornerstone Sport and Meraki Sport have joined forces to launch Cornerstone Meraki Endeavour (CME), a specialist sports and athlete ...
Sharmila Bhowmick launches ‘Conscious Lifestyle’ storytelling platform Mocha Ink
New Delhi: Veteran journalist and editor Sharmila Bhowmick today announced the official launch of Mocha Ink, a multifaceted content and ...
As traditional life stages blur consumers are redefining what it means to be ‘young’ and how to enjoy it: Mintel
MUMBAI: Mintel, whick works in the area of market intelligence, has announced its 2026 Global Consumer Predictions that show where ...
