Amazon Ads unveils Festive Season Playbook to Help Brands Scale from First 1,000 to 1 Million Customers
Mumbai: Ahead of the festive season, Amazon Ads has released a thought paper offering a roadmap for digital-first brands to ...
Asian Paints strengthens market leadership with ‘Decades of Trust, Warranty that Lasts’ campaign
Mumbai: Asian Paints, a paints and décor brand, has unveiled its latest nationwide campaign, ‘Decades of Trust, Warranty that Lasts’, ...
Strategies that built our early success must now evolve for our next phase of growth: Mamaearth’s Ghazal Alagh
In business, the strategies that spark early success often reach an expiry date. Recognising this—and evolving beyond it—is what separates ...
Zee Cinemalu celebrates 9 years with blockbusters, new premieres, and a fresh identity
Hyderabad: Zee Cinemalu has completed nine successful years of entertaining audiences. Recently rebranded from its iconic identity ‘Dil Pai Super ...
AI is transforming fitness and sports tech by making it hyper-personalised, adaptive, and data-driven: Shu-Han Lin, TAITRA Mumbai
TAITRA (Taiwan External Trade Development Council), established by the Taiwan Government, is the country’s leading trade promotion body. Its Mumbai ...
Premiumisation in FMCG: From Urban Elites to Rural Aspirants, India Redefines Consumption
Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely ...
Heather Freeland joins LinkedIn as First Chief Brand Officer
San Francisco: LinkedIn has appointed Heather Hopkins Freeland as its first-ever Chief Brand Officer, with responsibility for Brand and Consumer ...
‘Bigg Boss 19’ delivers an opening of 1.6 TVR on colors tv
MUMBAI: JioStar has announced that 'Bigg Boss 19' is doing well in the 10.30 pm slot on colors tv. With ...
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Kanodia Cement names Dr. Anurag Srivastava as CEO
Noida: Kanodia Cement Limited has announced the appointment of Dr. Anurag Srivastava as its new Chief Executive Officer, effective 30th ...
