UI for trust: how to reduce fraud fears and enable smooth festive transactions
Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in ...
Tamil Nadu Government Exempts Drama from Entertainment Tax After Industry Pushback
Chennai: In a partial rollback of its earlier decision, the Tamil Nadu government has exempted dramas from the purview of ...
90% of India’s Sports Audience Now Mobile-Only, Social Media Drives Engagement Surge: Comscore
Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints ...
2025 and Beyond: What Will Define Fashion Retail Growth in India
India is now at a crossroads in 2025: a domestic market that is flourishing, a manufacturing base that is coming ...
Wolfzhowl and The Agentics forge global partnership to redefine brand growth through Behavioral AI
Singapore: Wolfzhowl, a strategic behaviour change consultancy, and The Agentics Co., an AI-powered growth execution firm, have announced a global ...
Supreme Court Indicates Online Gaming Tournaments May Be Exempt from Ban
New Delhi: In a key observation that could bring relief to India’s burgeoning online gaming sector, the Supreme Court on ...
Antara prioritises purpose-led, need-based marketing instead of seasonal festive promotions: Ishaan Khanna
Antara Senior Care, a fully integrated senior care ecosystem, earlier this year had launched a digital campaign featuring television actor ...
Billboard enters Indian market with Other Side Ventures, backed by Priyanka Khimani
MUMBAI: Billboard in partnership with Other Side Ventures has announced the launch of Billboard India. Billboard India will debut offerings ...
Influencer marketing grew fast but shifted focus from genuine influence to fake numbers: Abhishek Vyas, My Haul Store
My Haul Store is a personalised influencer marketing agency in India with 24*7 service. It helps to connect brands and ...
Myntra unveils ‘Myntra Mohalla’ to spotlight affordable wedding fashion for India’s shaadi season
Bengaluru: Myntra has announced the launch of ‘Myntra Mohalla’, a six-episode micro-drama series that celebrates the joy, chaos, and colour ...
