Papa Johns ad film to promote launch in Bengaluru features Danish Sait
MUMBAI: The movement that began with Danish Sait’s call to “boycott mediocre pizza” has a conclusion. Papa Johns has officially ...
Ormax Consultants revamps Ormax Cognito to power the next era of brand naming
Mumbai: As India steps into a decade defined by brand-led growth, Ormax Consultants has announced the refresh of its specialist ...
Saatchi & Saatchi India’s festive campaign looks to position the Audi not just as a car, but as a companion that elevates every drive
MUMBAI: Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that celebrates people’s journey, while positioning Audi ...
Attention is Emerging as the Core Metric for OOH Impact: Mangesh Shinde, OSMO
In a medium long dominated by impressions and reach, Out-of-Home (OOH) advertising is undergoing a paradigm shift. OSMO, one of ...
The ROI of PR: Beyond Vanity Metrics to Business Impact
Public Relations has long been recognized as a critical driver of reputation and influence, yet its value has often been ...
Gen Alpha Is Coming! The First Truly AI-Native Generation That Can Rewrite Consumer Behaviour, Work, and Culture
The next decade belongs to a generation that most businesses are not even preparing for. Gen Alpha. Born between 2010 ...
Admitad India launches a social shopping platform designed for digital creators and influencers Trendweave
Mumbai: Admitad India has announced the launch of Trendweave, a social shopping platform designed for digital creators and influencers, as ...
INTO Creative and Chupps Footwear Make A Statement with India’s First Biodegradable Billboard.
Mumbai: In a striking statement for sustainability and a never-seen-before move, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled India’s ...
Rishiraj Srivastava joins Jiostar as Account Director – Large Client Solutions
Mumbai: After a successful decade-long journey at Times Internet, Rishiraj Srivastava has joined Jiostar as Account Director – Large Client ...
G Square Housing appoints Vimesh P as CMO
Chennai: G Square Housing, a plotted development specialist and a leading real estate developer, has announced the appointment of Vimesh ...
