BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to ...
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to ...
Mumbai: The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report 2025-26, highlighting a sharp rise in ...
There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or ...
For Indian businesses, brand building is seen as a visibility tool. Running ads, getting covered in media, keeping social media ...
The generation that grew up being told to “find themselves” has arrived at a different conclusion: it would rather be ...
Mumbai: TVH, the Belgium-based global leader in parts for off-road industrial vehicles, has appointed Giuliano Parodi as its new Chief ...
Mumbai: The Board of Control for Cricket in India (BCCI) is evaluating the possibility of moving the Indian Premier League ...
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy ...
Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business, as the artificial intelligence company sharpens its enterprise growth ...
Mumbai: Paisabazaar, a financial marketplace and a free credit score platform, announced the launch of a new integrated brand campaign ...

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