Gaurav Banerjee named Chairman of BARC India
Mumbai: The Broadcast Audience Research Council (BARC) India has announced the appointment of Gaurav Banerjee, Managing Director & Chief Executive ...
CCI Orders Consolidated Probe into Google’s AdTech Practices Amid Fresh ADIF Complaint
New Delhi: In a significant development for India’s digital advertising landscape, the Competition Commission of India (CCI) has ordered a ...
Zee Studios shines at 71st National Film Awards with 6 major wins
Mumbai: Zee Studios, the movies business vertical of ZEE Entertainment Enterprises Ltd. (ZEE), has once again brought pride to the ...
Wendy’s India rings in 5th Anniversary with bold campaigns and first-ever QSR party bus
Mumbai: Wendy’s India has hit the big 5, and she’s celebrating like only she can — with unapologetic sass, flame-grilled ...
Niva Bupa champions industry unity with ‘Friends in Protection’ message this Friendship Day
New Delhi: Niva Bupa Health Insurance marked Friendship Day with a unique, purpose-led gesture, celebrating camaraderie within the health insurance ...
AI is reshaping the agency model by putting power back in the brand’s hands: Nitin Mahajan, BrandBooster.ai
As media and marketing continue to evolve, one powerful intersection is emerging: AI and performance marketing. BrandBooster.ai is leading this ...
Komerz India names Amarendra Singh as Chief Marketing Office
New Delhi: Komerz India has announced the appointment of Amarendra Singh as its Chief Marketing Officer. With a robust two-decade-long ...
Bajaj Pulsar rides into the spotlight with a new message for the youth — Duniya Dekhti Hai. Tu Dikha.
Pune: Bajaj Auto Ltd., has unveiled a powerful new campaign for its iconic Pulsar range, built around the rallying cry: ...
BOBCARD celebrates real friendship moments with “Dosti Aisi Ho Toh #AurKyaChahiye”
Mumbai: This Friendship Day, BOBCARD LIMITED, a wholly-owned subsidiary of Bank of Baroda, is tugging at heartstrings with a new ...
DrinkPrime’s ‘Loot ka The End’ campaign tackles urban water challenges
Bengaluru: DrinkPrime, a subscription-based smart water purifier brand, has launched its latest brand campaign, Loot ka The End, across its ...
