Ashish Khazanchi, Anisha Iyer, Sabyasachi Mitter named Jury Chairpersons for MADDYS 2026; digital category revamped
Chennai: Advertising Club Madras has announced the opening of submissions for the 44th edition of MADDYS 2026 from 2nd March ...
Why the last mile of customer journey defines brand success
In today’s intensely competitive market, brands are increasingly investing resources into storytelling, media presence, digital engagement, and customer acquisition funnels. ...
When everybody shouts, the brand that whispers beautifully wins: Anand Karir, Boing Brandvertising
Boing proudly calls itself a small-sized big agency. Small in the sense that it is a boutique setup, with a ...
Infectious Advertising bags the integrated creative and digital mandate for BKT Tyres’ India business portfolio
Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company based in Mumbai, India, has appointed Infectious Advertising as ...
Sony Pictures Networks India partners with European Union for MasterChef India finale
Mumbai: Sony Pictures Networks India (SPNI) has announced a landmark association with the European Union for the finale week of ...
Medusa Beverages launches Holi campaign celebrating emotions through every colour
New Delhi: Medusa Beverages has unveiled its Holi campaign, ‘Mehsoos Kar, Har Rang’, shifting the narrative from how the festival ...
Tata AIA Life marks 25 years with hyperlocal campaign celebrating urban evolution
Mumbai: Tata AIA Life Insurance has rolled out a nationwide anniversary campaign marking 25 years of operations, turning city nostalgia ...
Nester appoints Kunwarjeet Grover as Co-Founder and CBO
Gurgaon: Nester, a design-first, tech-enabled homeware brand, has announced the onboarding of Kunwarjeet Grover as Co-Founder and Chief Business Officer ...
Shalimar Paints launches AI-powered campaign to spotlight long-lasting protection solutions
New Delhi: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, has unveiled an AI-powered ...
Dairy Day Ice Creams unveils Summer 2026 campaign centered on the power of gratitude
Bengaluru: Dairy Day Ice Creams has unveiled its 2026 summer campaign, further strengthening its long-standing brand philosophy centred around “Goodness.” ...
