Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow
The Ministry of Information and Broadcasting (MIB), Government of India, recently unveiled a draft amendment to its 2014 policy guidelines ...
Vidya Balan fronts Sleepfresh’s expansion into home seating with bold new OOH Campaign
Mumbai: Sleepfresh has launched a bold new Out-Of-Home (OOH) campaign to mark its official entry into the seating solutions category. ...
Zuno General Insurance renews Digital Mandate with BC Web Wise for the second consecutive year
Mumbai: Zuno General Insurance has renewed its social media and digital mandate with BC Web Wise for the second consecutive ...
Dentsu India promotes Sujeet Behra as President – Carat & CSO – Dentsu Media
Mumbai: Dentsu India has announced the elevation of Sujeet Behra as President, Carat, with an expanded remit as Chief Strategy ...
Brand Street Integrated launches in-house printing unit ‘Prints Street’ to deliver end-to-end marketing solutions
New Delhi: Brand Street Integrated, a 360-degree marketing agency, has announced the launch of its in-house printing unit – Prints ...
Tarun Katial’s coto Onboards Raj Kamal Singhal as Co-founder & Chief Operating and Business Officer
Mumbai: In a strategic move to bolster its leadership team and accelerate global expansion, coto, the community-driven emotional wellness platform ...
From Discounts to Differentiation: What’s Working in Consumer Durable Advertising
India is one of the most competitive and dynamic consumer durables markets—particularly when it comes to electronics. The Indian consumer ...
Fabian Cowan takes charge of DOOH at Connect Digital as Director
Mumbai: Connect Network Inc. has announced the appointment of Fabian Cowan as Director – Connect Digital, marking a pivotal move ...
Max the Stress Ball returns in hilarious new campaign by Income Insurance and BBH Singapore
Singapore: Max the Stress Ball is back—and he’s more unhinged than ever. In a bold and comedic twist, Income Insurance ...
Today’s consumer is driven less by quantity and more by brand soul: Dheeraj Bansal, Recode Studios
Recode Studios was founded with the vision of revolutionising the makeup industry by offering products that combine supreme quality with ...
