JioStar launches JioStarverse to power Smarter Influencer Marketing
Mumbai: As the influencer marketing ecosystem matures into a performance-centric, ROI-driven domain, JioStar has announced the launch of JioStarverse—a cutting-edge, ...
Cosmo Sunshield’s new brand film #SweatWhereItCounts highlights heat reduction and electricity saving advantages this summer
MUMBAI: Cosmo Sunshield, the premium window films vertical of Cosmo First, launched its second brand film #SweatWhereItCounts, as part of ...
SoCheers promotes Rajni Daswani to Chief Growth Officer – People & Business
Mumbai: SoCheers, a digital-first creative agency, has elevated Rajni Daswani to the role of Chief Growth Officer – People & ...
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and trust among your target audience. Let ...
Storytelling needs to inform technology in sports broadcasting not the other way around: SVG India Summit 2025
MUMBAI: Storytelling needs to inform technology in sports broadcasting not the other way around. This was one of the points ...
Cricket has moved from a sit-back-and-watch-the-coverage curated experience to a lean-forward and customised-to-the-consumer type experience: SVG India Summit
MUMBAI: At the SVG India Summit Hosted By Starlab there was a session called ‘Future of India Sports Production’. Leaders ...
Technology Is the Invisible Infrastructure of the Fan Experience: Prashant Khanna, JioStar
With the TATA IPL turning 18 this season, JioStar is looking to take things to the next level. The tournament, ...
Swati Bhattacharya and Praful Akali Join Health & Pharma Juries at LIA 2025
Mumbai: The London International Awards (LIA), one of the most prestigious global festivals honoring creativity and innovation in advertising, has ...
Mystery campaign sparks buzz: How ordinary people made extraordinary savings
In what’s being called one of the most intriguing teaser campaigns of the year, a curious question is catching everyone's ...
No hit, No pay: Aamir Khan on why he doesn’t take upfront fees
New Delhi: Celebrated actor and filmmaker Aamir Khan delivered a candid critique of the Hindi film industry while outlining a ...
