Sony and Zee Raise Channel Prices as 2026 Pay-TV Tariff Reset Gains Pace
Mumbai: India’s pay-TV pricing landscape is heading for a coordinated reset in 2026, with Sony Pictures Networks India (SPNI) and ...
Women leaders today are building businesses that combine profitability with purpose: Manauti Walecha, Communication Casa
Manauti Walecha is the Founder of Communication Casa and a seasoned communications professional with nearly two decades of experience in ...
Gunjan Srivastava Joins MIRC Electronics as CEO & MD to Lead Onida Turnaround
Mumbai: Gunjan Srivastava, former CEO of BSH India and BSH UK & Ireland, has joined MIRC Electronics Ltd., the 45-year-old ...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Mumbai: Criteo, the global platform connecting the commerce ecosystem, has announced that it is the first advertising technology partner integrating ...
Ashish Khazanchi, Anisha Iyer, Sabyasachi Mitter named Jury Chairpersons for MADDYS 2026; digital category revamped
Chennai: Advertising Club Madras has announced the opening of submissions for the 44th edition of MADDYS 2026 from 2nd March ...
Why the last mile of customer journey defines brand success
In today’s intensely competitive market, brands are increasingly investing resources into storytelling, media presence, digital engagement, and customer acquisition funnels. ...
When everybody shouts, the brand that whispers beautifully wins: Anand Karir, Boing Brandvertising
Boing proudly calls itself a small-sized big agency. Small in the sense that it is a boutique setup, with a ...
Infectious Advertising bags the integrated creative and digital mandate for BKT Tyres’ India business portfolio
Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company based in Mumbai, India, has appointed Infectious Advertising as ...
Sony Pictures Networks India partners with European Union for MasterChef India finale
Mumbai: Sony Pictures Networks India (SPNI) has announced a landmark association with the European Union for the finale week of ...
Medusa Beverages launches Holi campaign celebrating emotions through every colour
New Delhi: Medusa Beverages has unveiled its Holi campaign, ‘Mehsoos Kar, Har Rang’, shifting the narrative from how the festival ...
