IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes ...
Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging
Mumbai: Fiesta India Condoms, a premium international brand from DKT India, is driving a bold cultural shift in the sexual ...
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach
Mumbai: HDFC Life has announced its association with Kolkata Knight Riders (KKR) as an Official Partner for the ongoing cricket ...
JioStar terminates agreements for IPL and WPL Media rights in Bangladesh over payment defaults
Dhaka: A significant media rights dispute has emerged in Bangladesh involving the broadcast and exploitation rights for the Indian Premier ...
Red Chief launches ‘No Shortcuts’ campaign featuring Ayushmann Khurrana
New Delhi: Red Chief has unveiled its latest brand film and campaign featuring Ayushmann Khurrana, introducing its new philosophy, ‘No ...
CEAT signs Yashasvi Jaiswal in multi-year cricket partnership
New Delhi: CEAT Limited has announced a multi-year partnership with Indian international cricketer Yashasvi Jaiswal, effective April 1, 2026. The ...
Press Club of India Flags Concerns Over Social Media Takedowns, Cites Impact on Free Speech
New Delhi: The Press Club of India (PCI) has raised serious concerns over recent government-directed content takedowns across major social ...
Hitesh Singla joins LINC as Head of Marketing
Kolkata: LINC Limited has announced the appointment of Hitesh Singla as Head of Marketing, as part of its efforts to ...
JioHotstar debuts 100+ micro shows with Tadka, expanding into short-form content
Mumbai: JioHotstar has launched 100+ micro shows on Day 1 with Tadka, marking a significant step by a mainstream platform ...
ZEE News launches nationwide campaign against school book overpricing, shifts focus to ‘Back to School’ reality
Mumbai: ZEE News, India’s leading and trusted news channel known for highlighting real issues, has launched a nationwide campaign exposing ...
