Mumbai: HDFC Life has announced its association with Kolkata Knight Riders (KKR) as an Official Partner for the ongoing cricket season, bringing together two established brands to strengthen engagement with cricket audiences across India.
The partnership aims to leverage KKR’s strong fan base, particularly in Eastern India, enabling HDFC Life to deepen its regional connect while reinforcing its positioning around financial security and trust.
Commenting on the association, Pritika Shah, Head-Marketing, HDFC Life, said, “Given India’s diversity, we have been building our brand through culturally relevant region focused efforts in India. This association with Kolkata Knight Riders continues that journey for us. KKR’s fantastic following gives us an opportunity to deeply connect with households across the country, especially in the East.”
Binda Dey, Chief Marketing Officer, Knight Riders Sports, added, “We are delighted to welcome HDFC Life as our Official Partner for IPL 2026. The most meaningful partnerships are those built on shared values, and HDFC Life’s ethos of pride and respect strongly reflects what KKR stands for as a team. Just as our fans trust us to give our all on the field, HDFC Life empowers millions of Indians with the confidence to face life beyond it. Together, we look forward to a collaborative partnership that creates memorable moments and resonates deeply with fans across the country.”
As part of the collaboration, HDFC Life will roll out a series of high-impact visibility and engagement initiatives across digital, social, and on-ground platforms, in partnership with Kolkata Knight Riders, aimed at enhancing brand recall and consumer interaction throughout the cricket season.
