State of Joy channels Mumbai’s raw energy into a fluid expression of identity in its new campaign film
Mumbai: State of Joy has unveiled its latest campaign film to mark its entry into Mumbai, reinforcing its positioning around...
TATA Starbucks introduces a film spotlighting Indian single-origin coffee
Mumbai: TATA Starbucks celebrates India’s deep-rooted coffee heritage with the launch of its first-ever estate-exclusive single-origin coffees, sourced from the...
The Marcom Avenue bags PR Mandate for Samtel Avionics
New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking...
Chupa Chups turns everyday frustration into playful storytelling with its “No More Wrestling” OOH campaign
London: Chupa Chups has unveiled a new out-of-home (OOH) campaign titled ‘No More Wrestling’, conceptualised by BBH, to promote its...
The Body Shop marks 50 years with ‘Rebellious by Nature’ Campaign, launches #BanTheGyaan in India
Mumbai: The Body Shop has unveiled its global brand platform ‘Rebellious by Nature’ as it celebrates 50 years of presence,...
BHIM Payments App leans on trust and simplicity in its relatable “Mahi Way” campaign
Panaji: BHIM Payments App, developed by NPCI BHIM Services Limited (NBSL), has unveiled its new ‘Mahi Way’ campaign, aimed at...
QNET India promotes everyday wellness with #HealthyLivingEveryDay Campaign on World Health Day
Bengaluru: QNET India Region has launched its digital-first #HealthyLivingEveryDay campaign to mark World Health Day, reinforcing the importance of consistent,...
Irasva Fine Jewellery and Shibani Akhtar launch ‘Isshō’ lab-grown diamond collection with bold brand film
Mumbai: Irasva Fine Jewellery, in collaboration with Shibani Akhtar, has unveiled ‘Isshō’, a lab-grown diamond collection introduced through a self-aware...
Jimmy Choo unveils Riviera Capsule Campaign inspired by Coastal Glamour
Mumbai: Jimmy Choo has launched its Riviera Capsule Campaign 2026, titled Paradise Cove, bringing the timeless elegance of the French...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...
