Britannia Jim Jam drives consumer engagement with Marvel-themed on-ground activations
Mumbai: From shields and hammers to claws and quick comebacks, Marvel Super Heroes are always in the middle of action....
Fastrack’s campaign ‘Never Same. Never Sane.’ features Siddhant Chaturvedi embodying the spirit of a generation that refuses to stay in one lane
Mumbai: The generation that grew up being told to “find themselves” has arrived at a different conclusion: it would rather...
Parle-G celebrates Bihu with culture-led campaign rooted in music, nostalgia and shared joy
Mumbai: Parle-G has rolled out a two-part campaign celebrating the spirit of Bihu, spotlighting the region’s rich cultural heritage through...
Johnnie Walker Luxe Blended Water teams up with Virat Kohli to redefine ‘Keep Walking’ for New India
Mumbai: Johnnie Walker Luxe Blended Water has partnered with Virat Kohli to launch a high-energy campaign that reimagines its iconic...
JioStar unveils ‘Ek Hoke Dekh’ IPL 2026 campaign featuring top Indian cricket stars
Mumbai: JioStar, the official broadcast and digital partner for the Indian Premier League (TATA IPL), has unveiled its campaign for...
Nilkamal Homes, tgthr. launch ‘SAFE SPACE STUDIOS’ to transform retail stores into creator hubs
Bengaluru: Nilkamal Homes, in collaboration with creative agency tgthr., has launched SAFE SPACE STUDIOS by Nilkamal Homes, an initiative aimed...
73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report
Mumbai: A new report by Accenture has highlighted a growing shift in consumer behavior within the luxury sector, revealing that...
The Body Shop celebrates 50 years of Being Unapologetically – Rebellious by Nature™
Mumbai: The Body Shop is celebrating its 50th anniversary, marking the milestone with the launch of a bold new tagline,...
Sony Pictures Networks India to telecast Chetak SCREEN Awards 2026 LIVE on April 5
Mumbai: Sony Pictures Networks India (SPNI) has announced that it will telecast the Chetak SCREEN Awards 2026 LIVE across Sony...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
