90% of India’s Sports Audience Now Mobile-Only, Social Media Drives Engagement Surge: Comscore
Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints...
Wolfzhowl and The Agentics forge global partnership to redefine brand growth through Behavioral AI
Singapore: Wolfzhowl, a strategic behaviour change consultancy, and The Agentics Co., an AI-powered growth execution firm, have announced a global...
Supreme Court Indicates Online Gaming Tournaments May Be Exempt from Ban
New Delhi: In a key observation that could bring relief to India’s burgeoning online gaming sector, the Supreme Court on...
Antara prioritises purpose-led, need-based marketing instead of seasonal festive promotions: Ishaan Khanna
Antara Senior Care, a fully integrated senior care ecosystem, earlier this year had launched a digital campaign featuring television actor...
Billboard enters Indian market with Other Side Ventures, backed by Priyanka Khimani
MUMBAI: Billboard in partnership with Other Side Ventures has announced the launch of Billboard India. Billboard India will debut offerings...
Influencer marketing grew fast but shifted focus from genuine influence to fake numbers: Abhishek Vyas, My Haul Store
My Haul Store is a personalised influencer marketing agency in India with 24*7 service. It helps to connect brands and...
Myntra unveils ‘Myntra Mohalla’ to spotlight affordable wedding fashion for India’s shaadi season
Bengaluru: Myntra has announced the launch of ‘Myntra Mohalla’, a six-episode micro-drama series that celebrates the joy, chaos, and colour...
Apoorva Nanda rejoins Best Power Equipments as AVP – Head of Marketing & International Marketing
Noida: Best Power Equipments (BPE), a leading provider of power solutions, has announced the reappointment of Apoorva Nanda as Associate...
Havas CEO and Vivendi Chairman Yannick Bolloré to deliver CES 2026 keynote on Human-AI Synergy
Mumbai: The Consumer Technology Association (CTA)® announced that Yannick Bolloré, CEO of Havas and Chairman of the Supervisory Board at...
Zurich Kotak General Insurance brands Goregaon East Metro Station on Mumbai Metro Line 7 as ‘Zurich Kotak Goregaon East’
Mumbai: Zurich Kotak General Insurance has branded the Goregaon East station on Mumbai Metro Line 7 as Zurich Kotak Goregaon...
