Asian Paints launches damp proof campaign featuring Ranbir Kapoor and Saurabh Shukla
Mumbai: Asian Paints has unveiled a new campaign for its waterproofing solution, Damp Proof, reinforcing the importance of reliable, long-lasting...
YouTube Tests ‘Sticky’ Ad Format That Persists Beyond Skip, Expanding Brand Visibility
Mumbai: In a move that could redefine how advertisers extract value from skippable inventory, YouTube is experimenting with a new...
Lux Cozi launches Cozi Micro Modal campaign featuring Varun Dhawan
New Delhi: Lux Cozi has unveiled a new digital campaign to introduce Cozi Micro Modal, the latest addition to its...
Sleepwell launches nationwide campaign on World Sleep Day, highlights India’s growing sleep crisis
New Delhi: Sleepwell has unveiled a nationwide campaign on the occasion of the 19th World Sleep Day, alongside the release...
Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...
Garnier onboards Raveena Tandon for new campaign promoting at-home hair colour
Mumbai: Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking...
Magicrete partners with Royal Challengers Bengaluru as Official Building Material Partner for T20 League 2026
New Delhi: Magicrete has announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Building Material Partner for the...
Kajaria strengthens premium home positioning with ‘Log Toh Poochenge Hi’ campaign featuring Ranveer Singh and Rashmika Mandanna
New Delhi: Kajaria Ceramics Ltd. has launched its latest integrated campaign, ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika...
TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...
SMART Bazaar’s Eid film explores ‘Barkat’ through a child’s emotional perspective
Mumbai: SMART Bazaar has unveiled its latest Eid campaign, taking a distinctive storytelling route that shifts focus from festive promotions...
