Your Brand is Not a Moodboard: Building Identity Beyond Aesthetics
In branding and marketing, visuals are powerful. Aesthetic appeal in branding often becomes the first instinct for businesses trying to...
KHELEGI launches with IOC support to empower adolescent girls in sport
Mumbai: A new sports-for-social-impact initiative, KHELEGI, has officially launched with a mission to keep adolescent girls in sport during a...
Meta Tightens AI Chatbot Safeguards for Teen Users After Safety Concerns
Mumbai : Meta is overhauling the way it trains its AI chatbots in a bid to better protect minors online,...
IIGC Taskforce Boosts Influencer Responsibility with Proactive Interventions
Mumbai: The Indian Influencer Governing Council (IIGC) has reinforced its commitment to fostering a credible and responsible creator economy in...
Advertising Giant Steve Hayden, Behind Apple’s Legendary “1984” Commercial, Dies at 78
New York: The global advertising industry is mourning the loss of one of its most celebrated creative leaders. Steve Hayden,...
Technology, AI and real-time insight tools are reshaping how and where we communicate: Vidya Dilip, Dentsu Creative PR
Dentsu Creative Public Relations is a full-service agency that unites the expertise of heritage brands—Haystac (consumer and brand), Cox Inall...
Leadership Change at IBDF: Avinash Pandey to Succeed Siddharth Jain as Secretary General
New Delhi: The Indian Broadcasting and Digital Foundation (IBDF), the apex industry body representing television broadcasters and digital platforms, is...
EaseMyTrip Founder Nishant Pitti Takes Over as CMD Following Prashant Pitti’s Exit
New Delhi: Travel booking platform EaseMyTrip on Friday announced that co-founder Prashant Pitti has stepped down as Managing Director with...
Brother India’s Two-Year Marketing Plan Anchored in Dealers, Engagement, and Digital Presence: Alok Nigam
Brother India, a Japanese multinational has a long-standing presence in the Indian market across printers, sewing machines, and label printers....
Grey India Appoints Mahesh Ambaliya as Group Creative Director
Mumbai, August 31, 2025 – Grey India has strengthened its creative leadership with the appointment of Mahesh Ambaliya as Group...
