For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging...

As we stand on the brink of 2025, the marketing landscape continues its rapid evolution, fueled by advancements in technology,...

The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For...

The evolution of fan clubs, particularly in the context of the Bharat Army, has been nothing short of transformative. Looking...

Picture this: you’re at a bustling marketplace. Vendors shout, neon signs flash, and the aroma of freshly baked goods competes...

Storytelling started off as a visual communication method, progressed to oral storytelling, and now, centuries later, we've returned to visual...

In the world of creative agencies, culture is everywhere, on company walls, in strategy decks, and in conversations about employee...

Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on...

If personalization is the future of marketing, how do we factor in data privacy, which is becoming increasingly but understandably...

A couple of years ago, social media platforms were used mainly to connect with friends and share pictures. Fast forward...