ManoramaOnline’s Onam campaign blends tradition and innovation to captivate audiences: Boby Paul
ManoramaOnline, a prominent leader in digital media, has continually evolved to meet the dynamic demands of its audience. Since its...
Tailoring content to cultural contexts builds deep local connections while maintaining broad regional appeal: Vineet Singh, Pocket FM
Pocket FM stands as a pioneering force in the digital audio entertainment industry, guided by core principles that have evolved...
With an ₹80-85 crore FY25 budget, The Sleep Company will drive growth through performance marketing, influencers, and traditional media: Ripal Chopda
Over the past year, The Sleep Company (TSC) has experienced remarkable growth and transformation. Launching its 100th COCO store and...
We are waging war against the dominance of plastic: Rahul Singh, EcoSoul Home
In a world increasingly aware of the environmental impact of everyday products, EcoSoul Home has emerged as a leader in...
From Concept to Success: Inside Mana-Skanda Projects’ ‘The Right Life’ Campaign
The innovative 360-degree marketing initiative spearheaded by MANA Projects for 'Mana-Skanda The Right Life' has been a monumental success, driving...
Brand Dynamics: Impact of T20 legends’ retirement on India’s marketing landscape
India recently clinched the T20 World Cup, marking a historic achievement in its cricketing journey. However, amidst the celebrations, the...
Challenges of SDC Compliance: Workload, Implementation, and Technical Hurdles
The Self-Declaration Certificate (SDC) initiative, mandated by the Ministry of Information and Broadcasting (MIB), aims to promote transparency and protect...
Pansari Group aims to expand market presence, engage customers deeply, and optimise market share strategically: Shammi Agarwal
The Pansari brand portfolio is vast, encompassing a range of products such as edible oils, specialty flours, cereals, rice, and...
The Steel of India controversy: Who owns creative ideas in advertising?
The advertising industry thrives on creativity, where ideas are currency and the ability to innovate can lead to international acclaim....
Magniflex holds a significant 50% market share in luxury mattresses: Anand Nichani
In a conversation with Anand Nichani, Managing Director of Magniflex India, Medianews4u explored the dynamic landscape of the mattress industry...
