Ad-Tech

Mumbai: In a rapidly evolving digital advertising landscape, DoubleVerify (DV) continues to push the boundaries of innovation with its latest...

Mumbai: Amagi, a cloud-based SaaS technology solutions provider for broadcast and connected TV (CTV), and Olyzon, the AI platform for...

Mumbai: Taboola has reached a major milestone, celebrating 10 years of serving ads on Microsoft-owned digital properties. The partnership, which...

Mumbai: Deloitte Touche Tohmatsu India LLP has announced a strategic alliance with CleverTap to revolutionize customer engagement and retention through...

Mumbai: Homegrown marketing powerhouse Mad Men Marketing has made a bold leap into the Generative AI (Gen-AI) space with the...

Mumbai: Netcore Cloud, a martech and customer engagement solution platform, has unveiled nine advanced Agentic AI agents designed to autonomously...

Mumbai: Snapchat India has introduced Sponsored Snaps, an exciting new ad format designed to help brands connect with Gen Z...

New Delhi: Ipsos, a market research firm, has launched Creative|Spark AI in India, an innovative ad evaluation solution that delivers...

New Delhi: Zyler.ai, an AI-driven analytics startup, has launched its revolutionary marketing analytics platform, designed to help businesses adapt to...

Mumbai: A sophisticated ad fraud operation, codenamed Vapor, has been uncovered by the IAS Threat Lab, revealing an extensive network...