Ad-Tech
IAS Debuts AI-Powered Total Media Performance™ to Optimize Advertising Outcomes
New Delhi: Integral Ad Science has announced the launch of its groundbreaking AI-driven Total Media Performance™ (TMP) solution. This innovative...
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IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools...
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IAS launches Quality Attention™ Optimization and introduces Social Attention Measurement in partnership with Lumen Research
New Delhi: Integral Ad Science (IAS), a global leader in media measurement and optimization, has unveiled its latest innovation, Quality...
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Magnite brings Audience Activation Solution to India and Southeast Asia
Mumbai: Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced the expansion of its Magnite Audiences solution into...
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Collective Artists Network’s Big Bang Social introduces Auto Payouts Feature for Creators
Mumbai: Big Bang Social (BBS), Collective Artists Network’s flagship super-app for the creator economy, has introduced a revolutionary 'Auto Payouts'...
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Channelplay teams up with Tempt Wellness Australia for strategic launch in Indian Market
Gurgaon: Channelplay Ltd, a leader in retail marketing, staffing, and sales solutions, is pleased to announce its strategic partnership with...
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Box and Adobe Express enhance Business Content Creation with AI and Cutting-Edge Creative Solutions
New Delhi: Box, Inc., and Adobe has announced a strategic partnership that integrates Adobe Express as the default image editor...
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DoubleVerify unveils GenAI Protection to shield brands from low-quality AI-generated content
Mumbai: DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, today unveiled its Generative Artificial Intelligence (GenAI)...
Read moreDetailsIAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period...
Read moreDetailsGen AI is revolutionising creativity, allowing artists to make the extraordinary possible: Adobe’s 2025 Creative Trends Forecast
MUMBAI: Adobe has announced 2025 Creative Trends Forecast, highlighting the top trends for 2025. In this year’s annual Adobe Creative...
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