Ad-Tech

Mumbai: DoubleVerify (DV) has raised the alarm over a sharp rise in fraudulent mobile apps, powered increasingly by AI, that...

New York: Magnite, the largest independent sell-side advertising company, today announced its acquisition of streamr.ai, a platform that provides AI-powered...

New Delhi: Publica by IAS, the Connected TV (CTV) ad server for publishers and smart TV manufacturers, today announced the...

Ventura: The Trade Desk has announced the launch of Audience Unlimited, a major upgrade to its third-party data marketplace designed...

Mumbai: Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company, has raised $2 million in early-stage funding to...

VDO.AI, a global leader in advertising technology, has unveiled Dexter, a groundbreaking contextual intelligence platform designed to revolutionize ad targeting...

A recent report suggesting that Meta Platforms is exploring a potential partnership with Google Cloud to integrate its Gemini AI...

Mumbai: Nielsen, a global leader in audience measurement, data, and analytics, has announced that Podscribe, an independent measurement and verification...

New Delhi: Qualcomm Incorporated has selected Adobe GenStudio to accelerate its content supply chain using generative AI, as the company...

The U.S. Department of Justice has placed the heart of Google’s advertising machine under the scalpel. In a closely watched...