Advertising

Experiential Marketing is all about engaging the audience personally. The idea is to create a memorable impact on the consumers,...

Mumbai: Carat India, the flagship media agency from the house of Dentsu Aegis Network (DAN), has roped in Anita Kotwani...

Mumbai: The International Advertising Association (IAA) India Chapter has released a multi-media campaign to focus attention on the need to...

Mumbai: Dentsu Webchutney, the digital-first creative agency from the house of Dentsu Aegis Network (DAN) India, has launched several corporate...

New York: Sonal Dabral, one of Indian advertising’s most famous creative leaders, explains “5 Lessons I Learned From Life” as...

During the month of February 2020, ASCI investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by...

While we know Ranveer Singh the actor; little did we know about his spectacular copywriting skills. Yes, you read it...

International: Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to...

The unstoppable growth of the COVID-19 pandemic has increased the challenges of the nation, exponentially. It has been observed that...

International: Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in...