Analysis

GroupM India’s Interactive Television (iTV),  along with Ormax Media, a media consulting firm, today unveiled the 2022 edition of ‘India...

Consumer sentiment has further improved in January 2023, over December 2022, showing a minor uptick of 0.6 percentage points, according...

More than nine in ten consumers in India (95%) want an all-in-one platform to simplify their entertainment experiences with video...

The Indian online retail market has continued to grow with a spurt during the COVID-19 pandemic. eCommerce surge accelerated the...

The Central Consumer Protection authority (CCPA), under the Ministry of Consumer Affairs, has released endorsement guidelines for social media influencers. The...

LaLiga has once again been named the leading sports organization in the Kantar BrandZ ranking, which lists the top 30...

In a recent survey conducted pan India among 1,455 respondents in the month of December by the digital marketing agency...

Funding for Indian startups in CY22 was nearly USD 24 billion, a drop of 33% in comparison to CY21 but...

According to the December 2022 edition of foundit Insights Tracker (FIT) released by foundit, it is observed that there is...

According to the second edition of Capgemini Research Institute’s annual consumer trends report, ‘What Matters to Today’s Consumer,’ which reveals...