Analysis
Online advertisements influence 55% of health insurance buyers: WATPapers
WATConsult, the globally awarded hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled...
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71% of MSMEs are Optimistic about Business Growth in the Next Six Months of 2022: Khatabook Survey
The first six months of 2022 have been a transition phase to the pre-pandemic way of operating businesses for the...
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80pc Indians are ready to pay a premium for environmentally safe products: Public App Survey
Public app, a location-based social network conducted a pan-India survey to understand how people have been responding to the nationwide...
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Funding for Indian start-ups dips by 40% from Q1 CY22 to USD 6.8 billion in Q2 CY22: PwC India Report
After three consecutive quarters of raising more than USD 10 billion, the total funding in the Indian start-up ecosystem fell...
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Industries leading sustainable innovation and green revolution trigger job demand in India in June: Monster Employment Index
The Indian job market showed 3 pc recruitment growth across industry segments, reflecting optimistic annual trends for the white collar...
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50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns...
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Online retail in India to grow nearly sixfold, to touch $300 bn by 2030: BCG Report
Mumbai:: Boston Consulting Group (BCG) has released its latest report titled, “Ten Things You Should Know About E-Commerce in India”, to bring...
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SMBs go digital in the new normal to tap new revenue streams, reduce costs and engage with consumers: Bluehost’s global survey
Bluehost, a web hosting provider specializing in WordPress, unveiled the third edition of its Small and Medium Businesses (SMB) study....
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57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...
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LGBTQ+ respondents view streaming content as the most inclusive programming across media platforms: Nielsen Report
Nielsen released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions -...
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