Analysis
Rural on the brink of an e-com revolution while health and job security remain concern areas: Kantar and GroupM Report
Mumbai: Kantar, the leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today...
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Ormax Media & Film Companion announce the second edition of ‘O Womaniya!’; report on female representation in Indian entertainment
Media consulting firm, Ormax Media, and entertainment platform, Film Companion announced the launch of the second edition of their initiative...
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Searches for beauty salons & spas jump by 34% amidst a decline in COVID cases and wedding season: Just Dial Consumer Insights
Mumbai: Relaxation of COVID protocols due to the decline in cases and the onset of the wedding season, has triggered...
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41% trusts television as a medium, 60% seeks new information on the internet as per Axis My India March CSI Survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...
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Savlon Swasth India Mission publishes its first attitudinal study on hygiene habits in India
Set against the context of the pandemic, much has been theorized and communicated on Hygiene practices and its adoption. While...
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64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization
Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are...
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Emerging Markets in APAC See Media Quality Gains: Integral Ad Science Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media...
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Virat Kohli Retains First Position among India’s Most Valuable Celebrities, Reveals Celebrity Brand Valuation Study by Duff & Phelps, A Kroll Business
Duff & Phelps, A Kroll Business, the leading provider of data, technology and insights related to risk, governance and growth,...
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Love for personal care brands peaks in the mornings ; food tech/delivery brands at noon: Market Xcel Report
Market research and insights firm Market Xcel, today unveiled ‘Brand Xcel’, a first of its kind exhaustive study delving into...
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Indian Sports Industry Spends Surpassed INR 9500 CR in 2021: GroupM ESP’s Sporting Nation Report 2022
Mumbai: GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2021. The size of...
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