Analysis
58% women prefer AePS to access their bank accounts in semi-urban and rural India: PayNearby Study
Mumbai: PayNearby, India’s leading digital payments company and largest branchless banking network, today said that more than 58% of female...
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Gold and fixed deposits emerge as top investment options among women, reveals ZestMoney survey
ZestMoney, India’s largest and fastest-growing Buy Now, Pay Later platform today revealed the findings from a customer survey conducted to...
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Content-led marketing on the second screen emerged as one of the key strategies for brands to cut through the IPL media clutter: Study
Bangalore: With the Indian Premier League (IPL) season around the corner, Glance has released a report titled ‘IPL and the...
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Rise in investments by millennial women in P2P lending by 430%: LenDenClub study
Mumbai, India's financial city, ranked top, followed by Hyderabad, the city of Nizams, in terms of the highest number of women borrowing...
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40% Women Prefer Entrepreneurship as a Career and Earning Option, Highlights Meesho Survey
Mumbai: Ahead of International Women’s Day, Meesho - India’s fastest-growing internet commerce company, surveyed 9,000 women entrepreneurs across 28 states...
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India’s Quick Commerce Market to Witness 15X growth in Just 3 Years: RedSeer
Mumbai: India’s quick commerce market is all set to astound us with a 15X growth by 2025, reaching a market...
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Pandemic-induced surge in digital consumers sees APAC businesses lead the world in customer experience investment
New Delhi: Asia Pacific businesses are set to outstrip other global regions in customer experience investment in 2022 in response...
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Magazine readers are the most discerning and influential: Kantar’s NICS 2021
Mumbai: Magazine readers in India are far more aware, well off and brand conscious than any other media, including digital....
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Online marketplaces continued to dominate 2021’s sales, but social commerce has become a vital part of digital sales: Wunderman Thompson Report
The ‘Preparation Prevents Poor Peak Performance’ Report by Wunderman Thompson Commerce set out to investigate how consumers spent their money...
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Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shops online as per Axis My India’s CSI survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI),...
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