Analysis
Industries leading sustainable innovation and green revolution trigger job demand in India in June: Monster Employment Index
The Indian job market showed 3 pc recruitment growth across industry segments, reflecting optimistic annual trends for the white collar...
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50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns...
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Online retail in India to grow nearly sixfold, to touch $300 bn by 2030: BCG Report
Mumbai:: Boston Consulting Group (BCG) has released its latest report titled, “Ten Things You Should Know About E-Commerce in India”, to bring...
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SMBs go digital in the new normal to tap new revenue streams, reduce costs and engage with consumers: Bluehost’s global survey
Bluehost, a web hosting provider specializing in WordPress, unveiled the third edition of its Small and Medium Businesses (SMB) study....
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57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...
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LGBTQ+ respondents view streaming content as the most inclusive programming across media platforms: Nielsen Report
Nielsen released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions -...
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Progressive ads are more effective and trigger positive engagement: Kantar Report
Kantar, a data analytics and brand consulting firm, has released its 2022 Creative Effectiveness report. The report highlights the trends...
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India’s M&E industry expected to grow at 8.8% CAGR to reach INR 4.30 Lakh Cr by 2026: PwC Report
India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from...
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Sports in India to become a USD 100bn industry by 2027, reveals report
Anand Rathi Advisors, an investment consultant, has compiled a comprehensive report that presents various facets of India’s sports sector. The...
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50% of Indians are motivated to buy online for value-for-money deals, finds Mintel Research
As global inflation continues to rise, consumers are looking to spend their money where they can get the most value,...
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