Analysis

Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become...

Spotify has launched the fourth volume of Culture Next, its annual global culture and trends report. This year, the focus...

As the IPL media rights auction concluded yesterday with two separate broadcasters for TV and digital, YouGov's latest research among...

LinkedIn, the B2B advertising platform, has today launched new research which shows that the majority (94 pc) of B2B marketing...

According to a recent report released by homegrown consultancy firm, Redseer, Insurance penetration in India is poised to grow rapidly...

New Delhi: After the Union govt slashed the excise duty on petrol (by Rs.8) and diesel (Rs.6) to provide reprieve...

The IPL media rights for the cycle between 2023-2027 is expected to grow in 3-4X range (25 pc growth due...

Consumers in Asia Pacific are a driving force behind the region’s interest in purchasing sustainable goods and are showing brands...

Mumbai: With the economy expanding from pre-Covid levels, the outlook for job recovery across sectors is becoming robust day by...

Mumbai: Interactive Television (iTV), an Indian cinema advertising company, a part of GroupM India, along with media consulting firm Ormax...