Analysis

Mumbai: LS Digital, an Integrated Independent Digital Business Transformation (DBT) company, has released its ecommerce report, 'The Great Indian Commerce...

Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job...

MUMBAI: The 77th Republic Day has officially concluded, not just with parades, but with a massive digital footprint that cements...

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed...

New Delhi: Ipsos, a global leader in market research and opinion polling, today presented its new strategic plan, ‘Horizons’, at...

Mumbai: India’s television landscape is set for unprecedented growth, with audiences projected to reach 1 billion by 2029, according to...

Mumbai: Drawing on years of shopper research across categories and sectors, Ipsos has released fresh insights into how consumers make...

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has released inSIGHT 2026, the second edition of its...

Mumbai: Artificial intelligence is rapidly reshaping the digital economy, compelling marketers to reassess consumer behavior and rethink traditional growth strategies....

Mumbai: Consumer intelligence is undergoing a fundamental shift as traditional research frameworks struggle to keep pace with how decisions are...