Analysis

As India has returned to the pre-pandemic way of operating businesses, the MSMEs in the country are optimistic about their...

Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020,...

New Delhi: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the...

Mumbai: Media consulting firm Ormax Media announced the release of its research report on the sports category, titled We, The...

Chennai: The Confederation of Indian Industry (CII) Dakshin has launched South India Media and Entertainment Summit which was inaugurated Chief...

Bangalore: The past two years have spurred an unprecedented acceleration of digital transformation for business-to-consumer companies in Asia Pacific &...

Mumbai: Kantar, the leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today...

Media consulting firm, Ormax Media, and entertainment platform, Film Companion announced the launch of the second edition of their initiative...

Mumbai: Relaxation of COVID protocols due to the decline in cases and the onset of the wedding  season, has triggered...

Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...