Analysis

Mumbai: Ahead of International Women’s Day, Meesho - India’s fastest-growing internet commerce company, surveyed 9,000 women entrepreneurs across 28 states...

Mumbai: India’s quick commerce market is all set to astound us with a 15X growth by 2025, reaching a market...

New Delhi: Asia Pacific businesses are set to outstrip other global regions in customer experience investment in 2022 in response...

Mumbai: Magazine readers in India are far more aware, well off and brand conscious  than any other media, including digital....

The ‘Preparation Prevents Poor Peak Performance’ Report by Wunderman Thompson Commerce set out to investigate how consumers spent their money...

Mumbai:  Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI),...

Maintaining good hygiene has been heavily promoted as the best measure consumers can take to combat the spread of COVID-19....

Mumbai: Kantar, the leading data-driven analytics and brand consulting company, unveiled the FMCD Sustainability report, “Walking the Talk on Sustainability...

New Delhi: Packaging is becoming one of the most effective channels for advertising, unlocking a demand for digital printing that...

Mumbai: BNPL or Buy Now Pay Later is all the rage in India’s fintech space — research conducted by management...