Analysis
Non-banking fintech to reduce the income gap of the population in India during recession: Robocash Group
A Research conducted by Robocash Group revealed that the income of the population in India is foreseen to be USD...
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CSK is the driving force behind IPL’s social media popularity, the buzziest team in IPL 2021 with 13.8 million mentions: Wavemaker
Social chatter around the IPL tournament grew by 33% over last year and crossed 80+million mentions this season, according to...
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Consumers ‘Rewire’ Priorities and Take Action on Environment, Waste and Health: Tetra Pak Report
Tetra Pak unveils how Covid-19 has made consumers rethink the way they live, and fundamentally shift how they act in...
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Indians spent 21.9 hours listening to music each week, 68% uses unlicensed or illegal ways to listen to music: IFPI Report
The International Federation of the Phonographic Industry released Engaging with Music 2021, measuring how 43,000 people across 21 countries including India...
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Smartphone Industry to clock more than 50% revenue in festive quarter, led by 5G Smartphones
New Delhi: With the ongoing festive season, the sales of smartphones has significantly jumped, with more and more discounts available on...
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Advertiser spend on TV and social media is twice as high as daily consumption: WARC
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI...
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The advertisement revenue from Indian short form space has been growing at a rapid pace and has tripled itself in just 6 months: RedSeer
Bengaluru: According to the latest report released by homegrown consulting firm RedSeer Consulting, Shortform Content has grown 1.37x in terms...
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Snapbizz conducts study on changing consumer buying behavior, finds 36% increase in FMCG sales
Mumbai: Covid has impacted lives and the economy immensely since 2020. As a result all industries have reported a marked...
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India’s travel market to grow to $125 billion+ by FY27: RedSeer
Bengaluru: According to the latest report ‘Travel market in India’ released by RedCore – RedSeer’s arm which focuses on early-stage...
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80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before: Report
WARC, in partnership with TikTok and Publicis Groupe, has today released a new study exploring the role social communities play...
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