Analysis
Three quarters of CMOs are now responsible for contributing to business growth and the use of data and technology: Capgemini research
Mumbai: The rapid growth in eCommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer...
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Indians are well aware of crypto currency; however ownership is restricted: Kantar
Mumbai: In a recently concluded study by the world’s leading evidence-based insights and consulting company- Kantar, it is learnt that...
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75% Marketers Expecting an Increase in Mobile Budgets, as per MMA WARC Report
Chennai: MMA India, a part of MMA global the leading not-for-profit marketing trade body with heightened focus on the future...
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Tata Group remains the most trusted group amongst the investors, Reveals Equitymaster poll results
Mumbai: Independent equity research initiative Equitymaster, recently revealed the results of a poll it carried out consisting of 17 of...
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Covid-19 boosts demand for hair care health supplements among Indians: Report
Mumbai: Haircare and hair health have been a primary concern among Indians. According to Mintel’s Global New Products Database (GNPD)...
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Indian Large Corporates and Middle-Market Companies are focused on Digital Transformation as a priority, finds DBS Survey
Mumbai: The third edition of the DBS Digital Readiness Survey has revealed that there has been continued momentum in digitalisation efforts...
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Connected Consumers in India expected to spend 42% higher budgets than last year with 68% preferring to shop online: InMobi Report
Bengaluru: Despite a few tough months this year, Indians are all set to showcase their resilience and embrace the 2021...
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17% employers keen to hire freshers in H2 2021, despite the ongoing pandemic: TeamLease EdTech
Mumbai: TeamLease EdTech, India’s leading learning solutions company, today, launched their latest in-depth analysis ‘Career Outlook Report”. The report, which...
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E-Commerce dominates IPL 2021, followed by Durables & Automobiles; reveals Havas Media Group’s HI-CRICKET study
Mumbai: Havas Media Group India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the...
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Influencer Marketing expected to become a 2200 Cr industry with a CAGR of 25% till 2025: GroupM INCA Report
Mumbai: INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the release of The India Influencer Marketing Report....
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