Analysis

Mumbai: In its continued efforts of bringing the most authentic, relatable, and compelling stories across genres, Amazon Prime Video has...

Singapore: WARC, the global authority on marketing effectiveness, in partnership with global leadership consultancy Uncommon Kind, have today launched Purpose...

New Delhi:  A majority of consumers — across demographics and geographies — are reimagining their values and basing purchasing decisions...

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global...

Mumbai: The influencer marketing report for this year was released by Influencer.in, one of the fastest-growing influencer platforms in the country and...

Mumbai: A recent survey conducted to understand the consumer behavior trends around steaming and subscription services amongst the Indian audiences...

The latest research from ALFI has found that 65% of advertising execs predict the Digital Out-of-Home advertising market will be worth between...

New Delhi: Consumer Confidence for Urban Indians has surged by a robust 2.9 percentage points in August 2021 over the...

Mumbai: The Indian online gaming sector reached US$1.027 billion in 2020, a growth of ~17.3% from US$543 million in 2016....

The recently concluded Tokyo Olympics 2020 saw India’s best rankings in over four decades and gave it its second gold...