Analysis

Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth...

M&A activity rebounds — but brand risk remains high Interbrand’s M&A Outline 2026 arrives at a moment when global dealmaking...

New Delhi: Ipsos has announced the appointment of Nathan Brumby as Chief Platforms and Technology Officer, effective 16 February 2026....

Mumbai: Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a...

Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that...

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according...

Mumbai: SoCheers has unveiled Breaking the Metro Myopia, a strategic report and playbook aimed at challenging entrenched metro-centric growth assumptions and...

Mumbai: After 18 successful seasons, the Indian Premier League (IPL) has cemented its position as one of the world’s premier sporting...

Mumbai: WPP Media has released its Advertising Intelligence Framework, positioning Data Assets, AI/Tech, Distribution, Commerce/Transaction and Content/Media as the five...

Mumbai: Netflix is on track to secure nearly 10% of global connected TV (CTV) ad spend by 2027, marking a...