Analysis
Nearly 29% of organisations anticipate workforce cuts across print media, linear TV and back-office roles: TeamLease Employment Outlook Report
Mumbai: Hiring activity in India’s Media & Entertainment (M&E) sector is showing signs of recovery in the second half of...
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2025 Influencer Marketing Playbook Maps India’s Top Creators Across Food, Travel, Lifestyle, Beauty, Tech and Entertainment
As influencer marketing matures into a performance-driven and professionally structured industry, identifying the right creators has become a strategic imperative...
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77% of all buying processes now use AI, with 40% of buyers being heavy users: Dentsu B2B
Mumbai: Dentsu B2B, dentsu’s specialist business-to-business marketing services organisation, has announced the launch of The Superpowers Index 2025, the world’s...
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Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report
Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform...
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Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook
Mumbai: The influencer marketing industry is entering a phase of strategic consolidation, with brands prioritising ROI-led models and creators gravitating...
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Gen Z lead the travel wave in 2025 with 650% growth in travel bookings: Cleartrip
Mumbai: If there’s one thing that defined travel in 2025, it was the shift towards smarter, value-led choices without compromising...
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Just 29% consumer trust in green claims, as regulation, BRSR mandates and measurable ESG metrics reshape brand accountability: LS Digital
Mumbai: LS Digital, a Digital Business Transformation (DBT) company, has released its new year-end report, From Green Claims to Measurable...
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69% of SMBs in India already use digital advertising, and another 27% plan to adopt it within three years: Primus Partners
Mumbai: Primus Partners has unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a...
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Indian consumer confidence strong as over 60% expect continued economic optimism: BCG Report
Mumbai: India is heading into 2026 with strong consumer confidence, rising spending intent, and rapid adoption of artificial intelligence, positioning...
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India’s digital-only viewership touches 313 Million, 75% users from rural India: Kantar Media Compass Report
Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan...
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