Analysis
IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties
Mumbai: ESP Properties, the entertainment and sports division of GroupM, cited that the IPL 2020 sponsorship crossed the ₹ 500...
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Covid-19 elevates the stress levels of Gen Z in APAC: ‘The Brave Face of Gen Z’ Survey
Singapore: In tandem with World Mental Health Day, a new study by Sandpiper Communications finds those in Generation Z (Gen...
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India ranks 13th in happiness globally: Ipsos Global Happiness 2020 Survey
New Delhi: Ipsos global Happiness 2020 Survey has placed India 13th in the pecking order, among 27 markets covered in...
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Young adults account for 60% of all mental health queries: Practo Insights
New Delhi: Practo, India’s leading integrated healthcare company, witnessed a sharp rise of 665% in the number of mental health...
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BARC WK 39: Star Plus leads Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav secures the 3rd spot in Hindi GEC Rural
For week 39 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 917mn impressions. In...
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Samsung leads in the smartphone category while Flipkart leads in the ecommerce segment: Natter Study
New Delhi: ‘The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next...
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Over 60% Indians are raring to travel domestically within the next 6 months, reveals the InterMiles Consumer Sentiment Index
Mumbai: InterMiles, a leading loyalty and rewards programme, has released its maiden ‘Consumer Sentiment Index Report’ showcasing insights and changing...
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Adjust Global App Marketing Platform Report: Fintech App Usage Grew Significantly in H1 2020, Accelerated by COVID-19
New Delhi: Adjust, the global app marketing platform, and app intelligence provider Apptopia, released today The Mobile Finance Report 2020...
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OTT witnessed a 32% increase in user base for the IPL week: BARC & Nielsen Report
According to the latest data released by BARC and Nielsen the Television Viewership of IPL13 2020. The 13th edition of...
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269 Mn viewers watched IPL 13 in its opening week; 158Mn viewers watch MI vs CSK Match: Data
Mumbai: The opening week of IPL-13 2020 has witnessed 269 Mn viewers watching which translated into 11Mn more viewers per...
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