Analysis
Consumer Confidence slips by 1.6 percentage points in August 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
New Delhi: Consumer Sentiment has dipped in August 2020 by 1.6 percentage points, according to the monthly Refinitiv-Ipsos Primary Consumer...
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Television Ad Volume grew by 40%: TAM AdEx-Television Advertising Report Apr-Jul’20
The TAM AdEx-Television Advertising Report-IX for period Apr-Jul’20, it comprises of 2 sections that is Overall Television Advertising during Jun-Jul’20...
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APAC markets see high fraud rates with BOT attacks contributing close to 65 per cent in H1-2020 states AppsFlyer report
Bengaluru: AppsFlyer, the global attribution leader, today released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition....
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65% consumers express Positive Buying Sentiment in Diwali’20: TRA Whitepaper
New Delhi: TRA Research, India’s leading consumer insights, and brand analytics company, today released a whitepaper titled TRA’s Diwali 2020 Buying...
Read moreDetailsHindi GEC tops with 23% share of Ad Volumes: TAM AdEx-Television Advertising Report VIII
The TAM AdEx-Television Advertising Report VIII for period Apr-Jul’20*, it comprises of 2 sections that is Overall Television Advertising during...
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Digital Bharat – Conversation Data Trends by Bobble AI
45% increase in the usage of regional languages in tier 2 cities like Lucknow, Pune, Amritsar, Ajmer, Bhopal, Jammu E-learning...
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Melsoft Games increases campaign management efficiency up to 40% with marketing automation
Bangalore: Adjust, the global app marketing platform, today released a case study with Melsoft Games that demonstrates the impact of...
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Internet Service Providers, Job Training & Placement Consultancies topped online searches in July
Mumbai: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and insights...
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Facebook tops the list of new Advertisers: TAM AdEx-Television Advertising Report VIII
The TAM AdEx-Television Advertising Report VIII for period Apr-Jul’20*, it comprises of 2 sections that is Overall Television Advertising during...
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Content-led marketing strategies are more effective than ever for brands
International: As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform...
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