Analysis

New Delhi: October 2020 has seen a 7% downward slide in optimism for urban Indians over Sept 2020. But India...

Bengaluru: AppsFlyer, the global attribution leader, today released a joint report with Facebook, ‘The Essential Guide to the Indian Festive...

90% of Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in...

Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will...

For week 42 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 936mn impressions. In...

London: The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the...

New Delhi: We are living in an era where experience is everything – whether it is experience derived out of...

New Delhi: The much-awaited festive season is already showing signs of growth spurts across popular spend categories with the recent...

New Delhi: With over four decades of expertise in the wedding industry, The Knot Worldwide, the largest wedding technology company in the...

International: Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly all marketing...