Analysis
89% of consumers visit only one product page before purchase and rarely scroll beyond the first fold: Publicis Commerce India & MMA’s Q-Comm Report
Mumbai: Publicis Commerce India, in collaboration with MMA Global India, has unveiled the Quick Commerce Playbook India 2025 — a...
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38% of Marketers Prioritize ROI as Pressure Mounts for Measurable Results: Nielsen Report
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint:...
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Only 11% of women directors in BSE 200 companies hold executive roles, compared to 65% of men: Khaitan & Co Report
New Delhi: While Indian companies have made measurable progress in appointing women directors as mandated under the Companies Act 2013,...
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Influencer-led short videos deliver 53% effectiveness for brand recall and storytelling: AnyMind Group Report
Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has unveiled its India Digital Landscape 2025 report,...
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Myntra’s AI assistant Maya makes users 3x more likely to purchase and discover 16% more categories: GIPSI’s GRWAi Report
Mumbai: As India enters the heart of its festive season, artificial intelligence has emerged as consumers' new companion, with AI...
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Beauty, fashion dominate Navratri eCommerce as D2C sales surge 25%: GoKwik insights
MUMBAI: Beauty and personal care contributed 27.8 percent of overall Navratri orders, nearly outpacing fashion and apparel, which accounted at...
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Global Subscription Economy Set to Hit $1.2 Trillion by 2030 Amid Consumer Fatigue: Juniper Research
Hampshire: The global subscription economy is projected to hit $1.2 trillion by 2030, growing by 67% from $722 billion in...
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6-Days into Festive Sales, E-Commerce Volumes Up 21% YoY; Quick Commerce Leads Growth: Unicommerce
Mumbai: E-commerce order volumes during the first six days of the festive season have recorded a 21% year-on-year increase, according...
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Kantar unveils Public & Developmental Sector Practice to drive inclusive policymaking in India
Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice...
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Snapchat sees 4X growth in spotlight posts as content engagement doubles in India
Delhi: Snapchat has announced significant momentum in India’s creator ecosystem, driven by rising content engagement, a surge in new creations,...
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