Analysis

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report...

Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...

Mumbai: The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion...

Gurugram: India’s automotive sector recorded a landmark festive season, with 52.3 lakh vehicles sold, including a 23% rise in passenger...

MUMBAI: MRSI’s Wednesday Webinar for November 2025 'Attention to Action: How Influencers Shape Consumer Behaviour' explored how influencers shape consumer...

Black Friday—a retail moment once confined to Western markets—is rapidly becoming a major shopping trigger for Indian consumers and brands,...